SEYMOUR POWELL: DESIGNING DREAM MACHINES

Richard Seymour and Dick Powell discuss the entire design process from conception of the implementation of an idea and design. It also looks at the involvement a designer has during the various stages of the process of development.

Challenges are always faced by designers and there are many skills and tecniques that they can employ to faces these challenges. In the conceptual stage the research is undertaken while a broad spectrum of thinking must be kept to allow for inventiveness. Brianstorming in creative groups facilitates for creative thought and fro designers to go beyond their individual limitations. Computers can be then employed to allow for 2D and 3D modelling and rendering, but the two speakers still make sure that people understand that drawing with a pencil in hand is an invaluable tool for designers to record ideas and thoughts.

Throughout the design process, it is important for the designer to constantly refer back to the client and address the target market rather than designing to please one's own needs. The culture of the user should be researched so that the designer can understand who exactly they are designing a particular product for, while the client's parameters should also be kept in mind.

this video is very important in the showing of the steps that must be undertaken for a designer to have his/her designs realised. This follow a chronological proces that helps to make a designer successful.