Ross Lovegrove: The power and beauty of organic design: www.TED.com

Ross Lovegrove is a man of ambition, instinct and is the self imposed Captain Organic. To be honest at points his self infatuation was a little tiresome but once we got passed that we were able to see some amazing things that he has been able to design. I was really intrigued with him saying “instinct plays a huge role in design”. It was very interesting to hear about how we are inspired from some very strange things that we may not always think about.

His water bottle and the way he thought about the image of water with just the squiggly lines on a page. The most interesting thing for me was how he was able to go from a simple line drawing to a beautifully formed bottle that had a inspiring organic feel to it.

I did like it how he talked about how organic design is just for the bare essentials, just for what is important for survival. I did like his approach to trying to mimic this idea in his designs, nothing for decoration but everything just for form and the bare essentials the design needed. By doing this he is able to get a truly wonderful feel to all his designs that makes him very interesting and in the end his designs look much better than if he had added the unessential decorations.

He sends a very important message about designing to mimic nature, using less and more sustainable materials and we, humans, make larger and larger impacts on the environment and we continually reduce the resources we have. By doing this he is also able to be involved in the new and futuristic development of materials that we will all be using in the future.

As designers we have the responsibility to help humanity lead in a direction of sustainability, we have the influence through our designs to do this which gives us the responsibility to do so.